Matthew Bruce
Matt was born in New Orleans, LA and moved to Baton Rouge, LA at the age of 13 to attend school at Catholic High School. While here for his 8th grade year, Matt began lifting under legendary Coach Gayle Hatch to get stronger and faster for the football team. Soon, Matt fell in love with weightlifting and throughout the course of his 17 year career, he became one of the most decorated Olympic weightlifting athletes in the country making 7 World Teams and an alternate on both the 2008 and 2012 Olympic Team. Since retiring in 2012 from competition, Matt has transitioned into coaching and is the CEO and Head Strength Coach for the online strength and conditioning team at The Moffitt Method. Matt graduated Catholic High School in 2001 and from Louisiana State University with a Bachelor’s in Adapted Physical Education and a Master’s in Sports Management and is currently the Head Strength and Conditioning Coach for Catholic High School of Baton Rouge, LA
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Nikola Mrvaljevic
Nikola is the founder and CEO of Strive. His background is in human performance research around muscle monitoring. Nikola was a basketball player and currently trains for ultramarathons.
About Strive - For elite athletes and teams, the margin between good and great is razor thin. A fraction of an inch or a fraction of a second can be the difference between winning and losing. Athletes and teams across the world rely on STRIVE to optimize performance. At STRIVE, we are committed to delivering accurate and actionable data-driven insights into muscle load, activation, and performance to arm athletes and teams with the information they need to always compete at peak performance. We are the team that will help you train smarter and win more.
Luke Martin
Luke is an experienced sales manager in velocity-based training technology with Vitruve. Former health and wellness professional who has leveraged experience in relationship building and an advanced business degree to pivot careers into the sales field.
